Make (formerly Integromat) is a visual automation platform that allows teams to connect apps, automate workflows, and process data without writing code. It uses a canvas-based interface where workflows — called scenarios — are built by connecting modules visually, making the complete data flow of even complex automations visible at a glance. Founded in 2012 and rebranded as Make in 2022, it has become one of the leading automation platforms for operations teams that need more power and flexibility than simpler tools provide. Explore it at Make.
How Make Works
Make scenarios are built on a visual canvas where modules represent actions in connected apps and routers, filters, and aggregators control how data flows between them. A scenario starts with a trigger module that fires when a specific event occurs — a new record in a database, a scheduled time, a webhook call — and then passes data through a sequence of processing and action modules that transform the data and write it to the appropriate destinations. The canvas view makes complex multi-branch workflows readable and maintainable in ways that linear step-based editors cannot match.
Key Advantages of Make
Make’s primary advantages over simpler automation platforms are its visual complexity management, its cost efficiency at scale, and its more sophisticated data transformation capabilities. Complex scenarios with multiple branches, error handling paths, and data aggregation steps are significantly easier to build and understand in Make’s canvas interface than in linear editors. Its pricing, based on operations rather than Zap executions, is more cost-effective for high-volume automation scenarios. Its data transformation tools — including JSON parsing, array aggregation, and mathematical functions — handle data processing requirements that would require workarounds in simpler tools.
Make vs Other Automation Platforms
Compared to Zapier, Make is more powerful and more cost-effective for complex, high-volume automation but has a steeper initial learning curve. Compared to n8n, Make is easier to get started with and fully managed but lacks n8n’s custom code support and self-hosting option. Make occupies a valuable middle ground for teams that have outgrown Zapier’s simplicity but do not need n8n’s technical depth.
