Instantly, Apollo, and Clay form one of the most effective GTM stacks for outbound prospecting and cold email execution. Each tool serves a distinct purpose in the outbound workflow and connecting them correctly creates a seamless system that runs from prospect identification all the way through to pipeline generation.
How the Three Tools Work Together
Apollo handles prospect sourcing. You use Apollo’s database and search filters to identify contacts that match your ideal customer profile and build your target lists. Clay handles data enrichment and personalization. You run your Apollo lists through Clay to add additional data points, verify contact information, and generate personalized first lines for your emails. Instantly handles email execution. You upload your enriched and personalized lists to Instantly and run your campaigns from your warmed sending infrastructure.
Exporting from Apollo to Clay
Export your prospect lists from Apollo as a CSV file and import them into Clay. In Clay you can run enrichment across your contacts using Clay’s built in data providers and AI features. Add job change signals, LinkedIn activity, recent news about the company, or any other context that helps you write more relevant and personalized outreach. Export your enriched list from Clay ready for upload to Instantly.
Uploading to Instantly
Import your Clay enriched prospect list into Instantly. Map your enriched fields to Instantly’s variable system so every email is automatically personalized with the data you collected during enrichment. Configure your campaign settings and launch your outreach.
Closing the Loop with HubSpot
Connect Instantly to your CRM like HubSpot so that every reply, meeting booked, and opportunity created from your Instantly campaigns is automatically captured in your pipeline. This closes the loop between your outbound execution and your revenue tracking and gives leadership full visibility into the pipeline your GTM system is generating.
