How to Use Clay AI Columns for Automated Research
June 6, 2026
Clay’s AI columns are the feature that most dramatically separates it from traditional data enrichment tools. While other tools can
Guides on using Clay for data enrichment, prospect list building, personalized outreach at scale, and AI-powered research automation.
Clay’s AI columns are the feature that most dramatically separates it from traditional data enrichment tools. While other tools can
Clay and Apollo are both essential tools in the modern outbound GTM stack, but they serve different primary purposes and
Building high-quality prospect lists is the foundation of effective outbound sales. Clay’s combination of company search capabilities, contact finding tools,
Personalized outreach at scale is the core value proposition of Clay. The platform’s AI research capabilities allow GTM teams to
The most powerful outbound GTM stacks combine Clay’s data enrichment and personalization capabilities with Apollo’s prospecting database and Instantly’s email
Clay is a data enrichment and outreach automation platform that allows sales and GTM teams to build highly personalized prospect
Setting up Clay for data enrichment requires connecting your data providers, configuring your enrichment columns, and building the workflows that